Full-service brokers and online discount brokers each serve their own niche markets where they offer different levels of services for different types of investors and traders.

Choosing an Online Discount Broker is much more than just Commission Rates as you must also consider your investment needs and style when conducting your broker comparison.

Choosing an Online Discount Broker is much more than just Commission Rates as you must also consider your investment needs and style when conducting your broker comparison.

Savvy clients of full-service brokers are very performance oriented and brokers are fully aware that if they do not create value for their customers, they will soon receive the axe from both their clients and company.